The Generation Ghana Digital Marketing Cohort 17 has completed its intensive training programme, with participants urged to trust their new skills, learn from feedback and prepare deliberately for employment.
Generation Ghana, working with Mobile Web Ghana, brought the programme to a close on Friday, September 4, 2026. The final session featured capstone presentations and career guidance for the newly trained digital marketers as they prepared to enter the workplace.
Florence Toffa, Director of Mobile Web Ghana, told participants that the course had been developed with employers, giving its content a practical foundation rather than a purely academic one.
“Believe that you have acquired something great here, something you may not have had the opportunity to acquire anywhere else,” she said.
Ms Toffa explained that the programme was built around the skills employers expect from digital marketing professionals. Participants, she said, should have confidence in the value of their training and remain engaged as they move into the programme’s employment phase.
Employers show interest in graduates
Employment discussions have already begun. According to Ms Toffa, some employers have contacted the programme team through WhatsApp to express interest in recruiting members of the cohort.
“We already have employers reaching out to the team through WhatsApp, expressing interest in employing some of you,” she said.
Generation Ghana is expected to begin identifying participants for available opportunities. Ms Toffa encouraged the graduates to maintain contact with Mobile Web Ghana, describing the technology hub as a place they could return to for research, professional support and guidance.
Mobile Web Ghana describes its digital marketing course as a free 14 week programme delivered with Generation Ghana to equip young people with practical, market relevant skills.
The training covers digital strategy, content creation, social media, search marketing, email marketing and website management, according to the programme information.
Graduates told to sharpen their stories
Jessica Sedem Tisanjoh, Mentoring Coordinator at Generation Ghana, acknowledged the pressure participants faced during their final interviews and project work.
She said the intensity of the closing period was part of preparing them to work effectively with clients and organisations. Feedback received throughout the programme should not be dismissed once the training ends.
“Go home, sit down and tell your story better as an individual,” she advised.
Mrs Tisanjoh asked the graduates to reflect on their projects, challenges and achievements, then use those experiences to explain the value they can bring to an employer or client.
“Don’t wait until you have an interview before you start thinking about what to say,” she said. “Start preparing now.”
Her advice pushed beyond technical competence. Knowing how to design a campaign or optimise content matters, but graduates must also explain their thinking, defend their choices and show how their work solves a real business problem.
That becomes especially important in a crowded entry level market, where portfolios may look similar and employers are searching for people who can connect skills to measurable outcomes.
For Cohort 17, the classroom phase is over. The next stretch will test whether the graduates can turn project work, employer feedback and newly acquired confidence into paying opportunities.
READ ALSO: 4,972 Ghanaians Repatriated Since 2025, Ablakwa Reveals
